Afriarts Star Awards and Recognition (AFSAR), a distinguished initiative under Afriarts Concepts, serves as a premier platform dedicated to honoring emerging talents within the entertainment industry through the organization of prestigious award shows.

AFSAR is an eagerly anticipated annual event that attracts numerous artists, with a primary focus on up-and-coming musical talents and other grassroots entertainment acts. This event is designed to recognize and celebrate their exceptional God-given talents, while also providing encouragement and motivation to inspire them to reach their fullest potential.

The Afriarts Star Awards and Recognition (AFSAR) originated in Awka, Anambra State, Nigeria, in 2019, initially known as the Afriarts Music Awards (AMA). In 2020, the event was rebranded to its current title, reflecting its broader scope and mission.